We were so excited with the results, we wanted to share them with you! So this month Barberia is offering a Mad Men Makeover package at an exclusive price. It includes everything a guy needs to go from dud to stud in one appointment. And every guy who gets a makeover can enter into our Make Over Contest for a chance to be named Hottest Makeover & win one of three great prizes (and bragging rights, of course).

Check out the details…

INCLUDES

+ cleanse & cut
+ high shine color enhancer (or gray coverage)
+ b.e.n.n.
+ facial hair design
+ styling product

 $145  now only $80 (save almost 50%)

CLEANSE & CUT

mad style begins with a consultation… then comes a massaging cleanse and finaly a haircut & style. get a look inspired by mad men but modernized and customized for YOU…

+ STRENGTH SHINE COLOR

totally natural color gloss to condition and enhance your natural hue…  or, opt for grey coverage using a non- permanent high tech blending color gel just for men.15 minutes and you’re done…

+ CLEAN UP W/ THE B.E.N.N.

a comprehensive brow ear nose and neck clean up to get rid of strays and keep you smooth and sleek, even up close. optional brow wax and shaping is included upon request…

+ FACIAL HAIR DESIGN

get your scruff up to snuff and allow a professional stylist to design & groom your facial hair into a style that works for your individual face shape, lifestyle, and personal style…

+ KEEP  YOUR  STYLE  GOING

your makeover is done & you are looking like a million bucks. keep it rocking with a styling product selected just for you. use it at home to maintain your new look on your own!

= TOTAL STUD

+ MEN’S MAKEOVER CONTEST = WIN PRIZES

now that you look hot, enter our makeover contest in 3 simple steps:

1.) fill out contest card  2.) take a “before” pic  3.) take an “after” pic

top three make overs are eligible to win:

+ one year of free haircuts

+ cool cat gift case loaded with men’s haircare

+ next haircut on us

Offer valid March 30-April 4 2012. One per person. Must purchase makeover package to enter. For complete contest rules & restrictions see below or contact us.

______________________________________________________

Contest Details

grand prize: one year of free haircuts
2nd prize: cool cat gift case loaded with men’s products
3rd prize: next haircut on us (up to two can win)

—> enter our makeover contest in 3 simple steps:

1. fill out contest form 2. take a “before” pic 3. take an “after” pic

As part of the Men’s Makeover contest, we plan to use all entrants photos and service information in our marketing materials. This includes website, print and video mediums. Your contact information will not be shared, sold or revealed. To participate in the contest and allow Barberia to use the photos and service information for marketing purposes, please fill out the model release portion of the contest form.

Contest Rules & Regulations: Contestants are eligible once they have completed and paid for a mad men makeover package. Upon entering the contest, contestants agree to have their “before” picture taken on Barberia premises before their services begin and an “after” picture (also taken on premises) upon completion of their makeover services. The contest form must be completed for entry, and contestants must consent to the Marketing terms outlined in the Marketing Release section of this document. All contestants will be judged by a panel consisting of Barberia employees, management and other outside designated judges. All decisions are final and at the sole discretion of the judges. Any discrepancies between members of the judging panel will be settled by Terry DeMarco who has final say in naming the winners. Winners will be selected no later than May 11, 2012. Winners will be notified via phone and/or email and do not need to be present during judging to win.

The contestant deemed “best” makeover will win the grand prize of free haircuts for a year. This is awarded with a credit to the winner’s client profile which can be redeemed for up to eight men’s haircuts, within a 12 month period. The credit does not include gratuities. This credit is not redeemable for cash, other services, products, or gratuities and has no cash value. Grand prize credit is not transferable. If haircut credits are not used within the 12 month period, any unused portions become null and void. A second winner will receive a basket (or similar receptacle) containing at least $100 worth of men’s grooming products. Products are preselected prior to the end of the contest and cannot be substituted. This prize has no cash value and cannot be redeemed for cash or traded for services. A third prize will be awarded to the third & fourth place winners (should there be any) for a voucher for a free men’s haircut.   The credit does not include gratuities. This voucher is not redeemable for cash, other services, products, or gratuities and has no cash value.  DeMarco Enterprises, Inc. dba Terry DeMarco’s Barberia reserves all rights. Contest guidelines, judging process and prize awards are subject to change or cancellation at the discretion of barberia management. Participation in the contest serves as acknowledgement of the contest rules and regulations.

Experts guide to healthy, fabulous fine hair.

A lot of people out there have fine hair, including many of you, our loyal clients. Some have LOTS of fine hair, while others not only have fine hair, but it is also thin. Either way, fine hair poses challenges for anyone who’s got it.

But anyone who has fine hair knows that it also has its advantages too – it dries quickly, curling/ straightening is much easier & faster, and less product is needed to achieve results. These pluses add up to saved money, time and energy that our fuller-haired friends do not share.

However, fine hair is uncompromisingly delicate, and must be treated with care & attention in order to look good & stay healthy. We asked our fine hair expert stylists to talk to us about what it takes to get great hair even if it is fine/ thin. Here are their four fine hair non-negotiables.

Four Fine Hair Musts

1. A great haircut: Fine/ thin hair cannot hide from a bad or grown-out haircut. Fine tresses tend to show cutting work more than full hair simply because there is less of it, so every snip shows. Make sure your stylist cuts face framing layers for added lift and dimension. Avoid too many layers at the ends, as this is a thinning technique used to reduce weight and bulk for full haired heads. Super short choppy layers in longer styles can also contribute to a major frizz out, so make sure medium to long styles have corresponding layer lengths.

2. The right products:
CLEANSE: Wash hair regularly – but not daily (more on this in a sec)– to avoid build up using a gentle shampoo specifically for fine hair. Try to avoid shampoos with sulfates which can be too harsh for delicate fine hair. Our stylists suggest our Signature Maximum Fullness Shampoo, a gentle formula which is free of additives and will not dry out fine hair. It is important to skip the daily shampoo if you have fine hair. This will allow the natural oils from your scalp protect fine tresses, while also reducing flatness associated with freshly cleaned hair. Try a powdered shampoo or styling product such as Aveda’s Pure Abundance Hair Potion in between shampoos and after work-outs to refresh scalp & hair (this also makes a great styling product, see below).

CONDITION: Follow with a weightless conditioner that contains protein to strengthen hair and silk protein to add much needed shine (silicone shine serums and sprays are often too heavy for fine hair. Instead, look to your conditioner to help in the shine department). Our Signature Maximum Fullness Conditioner pairs perfectly with the shampoo and contains both keratin & silk proteins, sunscreen and comes in a lightweight formula designed specifically for fine hair.

STYLE: Heavy products with silicone or too much hold will weigh hair down and cause unwanted build up. Also be cautious of super stiff gels and hairsprays that will matte fine hair into crunchy clumps when dry. Our stylists recommend a medium hold volumizing lotion or tonic for everyday styling, such as our Signature Volume Infusion. A multi-tasking product like this one is perfect for fine hair because it takes care of multiple needs in one product – like providing incredible volume, softness, shine & sunscreen, without the weight or stiffness of traditional products – (it’s also great for thinner textured curly hair). One product + Many solutions = eliminating the need for multiple products that will surely weigh fine hair down. For blow-out/ thermal iron days, add a volumizing foam to the mix for root lift, protection against humidity and long lasting smooth hold. Try our Signature Creative Volumizing Foam for a non-sticky solution to achieve lasting volume and easy styling.

3. Gentle color: Fine hair has less tolerance to extreme color processes. If you want to make a big change, be prepared to take baby steps to get there – multiple visits to the salon are in order. Opt for subtle enhancing for a low maintenance look without sacrificing your healthy hair. Steer clear of stylists who promise drastic results in one visit – this means they do not have healthy, strong hair in mind. Also insist on health conscious hair color. Look for low or no- ammonia hair professional hair color, high pigment (means longer lasting richer color = less product), and conditioning additives. Check out Artego haircolor, used exclusively by Barberia’s Board Certified Haircolor Specialists.

4. Make health your #1 priority: Fine hair is first of all hair types to show wear n tear. Maintaining health is your first directive to great looking hair. Along with regular maintenance with the right shampoo, conditioning and styling, consider greater measures if your hair is not in perfect health by giving it special treatment: Dry brittle hair needs moisture. However most intensive moisturizing conditioners are too heavy for fine hair on a daily basis. Instead, limit to a weekly moisture masque that promises to not weigh hair down. Try our Signature Indulge Masque to replenish moisture loss from color or heat styling. For damaged hair SOS visit us for monthly in-salon professional strength treatments to repair and restore your hair back to optimum health.

Fine Hair Trends – Forecast for 2012

Trends in 2012 are adaptable to fine hair. This year’s trends are versatile and can be adopted to work with fine hair types. The key is finding a look that also works with your face shape and life style.

Check out these trends to see which will work for you:

Lob: The Long Bob

It looks like she’s done it again. Well, actually Aniston’s hairdresser, Chris McMillan has. Not since the “Rachel” has another distinguished hairstyle brought so much attention to this A-Lister. Will it be poetic justice? Looks like it, since literally ‘lobbing’ off her long tresses this summer, JenAn has turned heads and brought enviable behinds into stylist’s chairs across the country proclaiming “lob it off!” Jen’s universally flattering lob works on everyone with its side part and piecey layers that are longer in the front. However, she is not the only status celeb to take to the scissors…

Blunt Lob

Jessica Alba’s easy cut is perfect for oval and oblong shaped faces. Along with an easy upkeep, this look works especially well for fine haired females and elongates the neck and highlights the collarbone with its shoulder grazing length. To get this look, request a blunt & uniform lob with no layers or minimal stacking in the back.

Angled Lob

Rounder faces do well long layers and a generous side part. These give the structure needed to balance out the soft lines of a rounded face. Steer clear of shorter layers, which can add too much width to the sides. Another easy breezy look to maintain for everyday chic.

Bang-in lob

Best for heart or round shapes, this dramatic look features longer in the front layers with eye grazing, blunt cut bangs. While Naomi’s hair has been flattened into submission, fine haired heads can pull this off with volumizing spray and healthy shiny locks. For a less dramatic version, consider Naomi Watt’s side swept version.

Other hot trends for 2012

Stay on trend with these fine-hair approved looks:

The Pixie

Undoubtedly the classic pixie cut is taking over headlines. As if designed for fine hair, this cut imparts lift and texture by its very nature. Best of all, minimal upkeep means styling is simple and quick! Customize the look for your face by adding a bang style that works with your shape: long and piecey like Ginnifer Goodwin works with rounder faces while short and textured looks great on oval and heart shapes. For square faces, consider longer softer layers a la Katie Holmes (notes for pixies: upkeep includes visits to the salon every four weeks to keep the shape).

The Urban Wave

Long soft layers just a bit of bend were all over the spring catwalk. This is great news for fine haired ladies, not only due to reduced heat styling needed to achieve this look (read – less stress on delicate hair) but also takes advantage of minimal product. Dubbed the “urban wave”, you can tailor this look to your face shape by adding bangs – blunt like Emma Stone’s or side swept, your choice – or opt for long layers like Gisele.

Are you ready to update your look?
Call or email us today for an appointment!
650-349-2414 – info@barberiasalon.com

Terry DeMarco and his staff are making the kindest cuts of all. Locks of Love creates high quality wigs for patients who are fighting cancer. This service is completely free of charge. Barberia is proud to lend our support to this admirable cause.

Clients wishing to donate hair can make an appointment Tuesday for a complimentary hair cut and styling service. Barberia will help you revolutionize your look while contributing to this wonderful organization.

Donation Guidelines:

• Hair that is colored or permed is acceptable.
• Hair cut years ago is usable if it has been stored in a ponytail or braid.
• Hair that has been bleached (usually this refers to highlighted hair) is not usable.  If unsure, ask your stylist. We are not able to accept bleached hair due to a chemical reaction that occurs during the manufacturing process. **If the hair was bleached years ago and has completely grown out it is fine to donate.
• We cannot accept dreadlocks. The manufacturer is not able to use them in our children’s hairpieces.
• We also cannot accept wigs, falls, hair extensions or synthetic hair.
• Layered hair is acceptable if the longest layer is 10 inches.
• Layered hair may be divided into multiple ponytails.
• Curly hair may be pulled straight to measure the minimum 10 inches.
• 10 inches measured tip to tip is the minimum length needed for a hairpiece. Shorter hair will be separated from the ponytails and sold to offset the manufacturing costs. Although the shorter hair cannot be used in the hairpieces, it still greatly helps to reduce costs.
• Gray hair will be accepted and sold to offset the manufacturing costs.
• Colored hair is not usable if it is colored over bleached hair.
• Before and after photos and permission form required.

Appointment subject to availability.

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Visit http://www.locksoflove.org/index.html for more information.

A mild chemical enriched with Keratin that is a revolutionary treatment that allows people with curly, wavy and/or frizzy hair to finally enjoy straight, smooth and shiny hair.

Watch the following videos for Barberia client testimonials plus before and transformed afters!

Barberia has been making men look their best for the past 33 years.

Bring your man in for our exclusive Send Him to Us Package – His next 2 haircuts for the price of 1.  A $100 value for just $50, plus a 20% off pass for any men’s grooming product is also included.

The only person a man really trusts is the one who helps him look his best.

Just enter your email and contact information and we will email you the Send Him to Us Certificate.

Terry DeMarco and his staff are making the kindest cuts of all. Locks of Love creates high quality wigs for patients who are fighting cancer. This service is completely free of charge.  Barberia is proud to lend our support to this admirable cause.

Clients wishing to donate hair can make an appointment Tuesday, Wednesday, Thursday or Friday for a complimentary hair cut and styling service.  Barberia will help you revolutionize your look while contributing to this wonderful organization.

Donation Guidelines:

Hair that is colored or permed is acceptable. Hair cut years ago is usable if it has been stored in a ponytail or braid.
Hair that has been bleached (usually this refers to highlighted hair) is not usable.  If unsure, ask your stylist. We are not able to accept bleached hair due to a chemical reaction that occurs during the manufacturing process. **If the hair was bleached years ago and has completely grown out it is fine to donate.
We cannot accept dreadlocks. The manufacturer is not able to use them in our children’s hairpieces. We also cannot accept wigs, falls, hair extensions or synthetic hair.
Layered hair is acceptable if the longest layer is 10 inches.
Layered hair may be divided into multiple ponytails.
Curly hair may be pulled straight to measure the minimum 10 inches.
10 inches measured tip to tip is the minimum length needed for a hairpiece. Shorter hair will be separated from the ponytails and sold to offset the manufacturing costs. Although the shorter hair cannot be used in the hairpieces, it still greatly helps to reduce costs.
Gray hair will be accepted and sold to offset the manufacturing costs.
Colored hair is not usable if it is colored over bleached hair.
Before and after photos and permission form required.

Appointment subject to availability.

Visit http://www.locksoflove.org/index.html for more information.

Fremont, CA

Barberia will be open Monday, November 22 from 9am-8pm for your new Thanksgiving hairdo!

We will also be open Mondays, December 20 and 27 from 9am-8pm.

Call 650.349.2414 to reserve your appointment while space is available.

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