Our experienced staff is committed to nothing short of excellence. We are proud members of the professional beauty industry, so we continually take part in educational opportunities that allow us to master new techniques and enhance our skills. When you visit Barberia Salon, you will discover artists that take great care in answering your questions and ensuring you feel confident before you leave.
Barberia Salon Owner and CEO Terry Demarco began his innovative career in hair at 17, when he accepted a part-time barber position offered to him by his father. After working in this field for a time, Terry decided to work at his uncle’s salon, where he mastered skills in the full spectrum of salon services. After perfecting his craft, Terry decided to take note of his clients’ need for a high-end, full service salon experience. In 1977, he opened his own salon – one where he could take his passion for hair color to new heights. Iconic masters such as Vidal Sassoon helped inspire and channel his unique brand of leadership and his ability to foster a salon environment that has kept clients coming back for years. Today, Terry finds inspiration in up and coming hair stylists who express fearless creativity, an attribute that keeps Terry’s own work fresh and modern.
Terry may be his own boss, but first and foremost he serves his team and clients. This dedication is the catalyst to his success. His work is about crafting the total look, so whether you wish to fine tune your signature style or completely switch up your look, Terry produces your vision with ease. Terry’s philosophy is that a haircut and color only work if you consider the individuals’ hair type and condition, as well as their features and lifestyle, when personalizing their hair service. His enthusiasm for ensuring that each guest leaves Barberia with the best possible version of their hair is contagious among his team. He works diligently to make sure each client feels as great on the inside as they look on the outside. This is why the Barberia Salon team can always look to Terry to display, not only master craftsman work, but also a genuine dedication to the client’s happiness.
He finds great joy in interacting with his team and clients. “I get to talk to different people everyday, and I received a master’s degree in life, by connecting with clients and co-workers.” When not fostering a salon experience that is beyond compare, Terry enjoys great food and wine, cooking, taking in a film, spending time with his family, reading and travel. Needless to say, Terry DeMarco is a multifaceted talent to be admired!
As Barberia’s Salon Manager, Melissa believes it’s imperative to foster a sense of family among our stylists. During her 11 years in the beauty industry, the aspect Melissa loves best is the comradery she feels with the Barberia team and friendships made with clients. A love for family also translates into her personal life. She is constantly inspired by her mother’s hard work and places priority on bonding with her daughter, whether that be by spending time camping or going to the movies together. When Melissa isn’t helping maintain a serene salon environment for our guests, she enjoys quiet time reading and the occasional nights in the city for dinner and dancing.
For Barberia’s Business Manager Lena DeMarco Taylor, it all started working for her father Terry by folding towels one summer at age 11. She then worked as a salon receptionist in high school and after college took over inventory and salon management. Presently, she displays her skilled marketing and book keeping abilities. Simply put, Lena has helped shaped the success of the family business for years.
After managing Barberia in the early 2000’s, Lena switched gears and started a consulting business where she would work with salons on growing their business. During the dot com boom, Lena joined corporate America as an admin and worked her way up to Executive Assistant to CEO, and then transitioned into marketing, once again working her way up to Marketing Director.
In 2013 Lena’s career came full circle when she decided to return to the family business. As our Business Manager she is responsible for book keeping, marketing, development and human resources. Outside of work she enjoys spending time with her husband and “furry child” Roxy, traveling, art, reading, good food & wine and live music. Ultimately, it’s always been about family for Lena: “My family is so fun & cool,” Lena says, “and we try to get together as often as possible. My dad Terry is one of my best friends.”
Hair Guru / Lead Educator
A mentor helps revel your full potential. This can certainly be said of Liza, a Barberia Salon Hair Guru and Lead Educator. With more than 25 years in the beauty industry, Liza brings a wealth of knowledge to our talented team of stylists. Embracing all forms of art has proved to be an inspiration that has lead to her notable and versatile style. Clients searching for a look with edge, a style that evokes romance or a classic cut to maintain a fashion statement will feel comfortable collaborating with Liza. Simply put, she can do it all. Her varied expertise is mirrored by her many interests- travel, reading, gardening and jewelry making. The question begs to be asked, is there anything she can’t do?
Hair Guru / Lead Educator
For Hair Guru and Lead Educator Madeline, the absolute best part of being a hair stylist is crafting the perfect look for a woman – one that brings out her best features and fits her lifestyle and personality. During her 35 years in the business of beauty, Madeline has utilized her hair mastery to provide this personalized experience for many clients. Her credentials read like the highlights of a stylist worth working with, which is why Madeline remains so in demand. Titles such as Redken Educator, College of San Mateo Cosmetology Program Board Member and American Board of Certified Hair Colorist are just a few of Madeline’s accomplishments, but her time studying with Jacques Dessange in Paris is a career highlight that constantly inspires her work. When not at Barberia, Madeline loves spending weekends in St. Helena and enjoying great food, wine and friends!
Emulating her style after the iconic Vidal Sassoon, Hair Guru Ling was given a template for innovation and success – one that she has mastered on her own terms. Dedication to improving her skills and staying up to date on the latest techniques has allowed Ling to enjoy a career filled with gorgeous hair and happy clients. Ling’s driving force is working diligently to make sure every guest feels great when they leave, and her custom razor cuts have helped maintain a dedicated clientele over the years. Beyond her time in the salon, Ling loves spending time outdoors with her dogs.
When you change your hair, you change your life – Hair Artisan Courtney certainly jumps at the chance to craft the hair transformation you desire. For more than eight years, she has tailor-made exciting hair experiences for every client. Courtney specializes in balayage and ombre color techniques, loves to expertly designs bob or lob hair cuts and utilizes her passion for iconic style to ensure Barberia guests leave with newfound confidence. When not helping her clients take on a new hair journey, Courtney loves to spend time with her two children exploring Tahoe and staying active.
Sometimes you just know when something is the right fit. Hair Expert Heidi had it figured it out as early as kindergarten, when she brought her hair brush to show and tell! For more than 24 years, Heidi has been displaying her acumen for creating classic looks that never look dated, a skill that has garnered a loyal clientele. Outside her exemplary work at Barberia Salon, she is a self-described foodie that loves to cook. Swimming, going to the gym and keeping up with her lifelong love for soccer are just a few ways Heidi stays active outside of her career in hair.
Life is too short to live with hair you aren’t excited to style. Knowing this, our Hair Artisan Irene enjoys giving guests a posh new look they are sure to love! Collaborating with Irene allows you to align yourself with a stylist who takes great care in perfecting the smallest of details for your final look. From gorgeous finishes with a curling or flat iron, precise highlight placement and razor cuts, Irene does it all with finesse. Like a glass wine you look forward to at the end of your day, so too will you eagerly await your time at Barberia Salon with Irene.
Hair Artisan Emilia proves that a great love can last a lifetime. Her passion for the hair industry began early on and has translated into a career that spans more than 21 years. Her original and constant inspiration is designing fresh looks for her friends and clients. Transformations are the name of Emilia’s game, so customizing cuts, color and perms are assignments she is sure to ace. From classic looks to glamorous icons such as Angelina Jolie, Emilia’s style and techniques are permeated with timeless references. Providing a finishing style that gives her guests newfound confidence is a driving force for Emilia and something she strives to achieve each and every time. When Emilia isn’t crafting gorgeous looks at Barberia Salon, she enjoys taking in beautiful views while walking her dog and spending time with her niece and grand niece.
If you’re seeking a stylist that will help you look fabulous, search no further. Hair Artisan Mimi has the ability to help you feel fierce, no matter your hair type or style. Sixteen years as a stylist has allowed Mimi to fine-tune her skills and hone her creativity, in order to provide looks that are sure to turn heads. Her ability to infuse a sense of fun into the process, along with her keen insight into what cut or color will best enhance your features, makes Mimi a master at her craft. Your happiness is of the utmost importance, so she works meticulously to ensure your experience exceeds expectations. Outside of the hair industry, the driving force behind Mimi’s success is her son, who provides daily inspiration.
Ava is an emerging talent that uses her long-held love for the industry as her inspiration. Ava grew up in a salon environment, and over the years she fell in love with hair and providing exceptional customer service. “I am passionate about being a stylist, because my father was a stylist all his working life and owned two salons.”
Before her formal training, Ava fostered her love for the industry by creating gorgeous looks for family and friends for 15 years. Now our guests benefit from her seamless and creative style that enhances their innate beauty. Ava enjoys creating natural, romantics looks and designing fun, edgy colors and styles. Her specialties include custom colors, cuts, hot tool styling, and updos.
Ava takes a cue from one of the most innovative figures in hair – Vidal Sassoon. Vidal Sassoon’s ability to leave his mark on the industry and create a unique style all his own inspires Ava to deliver versatility and personalization to her clients. She’s also constantly inspired by her parents, as well as beauty found in nature.
Outside of the salon, Ava spends her time relaxing with her dog Charlie and her loved ones. She also enjoys going to the beach and being out in nature – her two happy places.